Ferrari reveals the interior of the Luce, its first 100% electric car

The name (which means "light" or "illumination" in Italian) embodies the brand's steadfast vision for the future and its renewed naming strategy, a key addition to the Ferrari range.

Ferrari reveals the interior of the Luce, the first 100% electric car

The name (which means "light" or "illumination" in Italian) symbolizes the brand's unwavering vision for the future and its new naming strategy for a significant addition to the Ferrari range.

Ferrari unveiled the interior design and revealed the name of the visionary new 100% electric sports car: Ferrari Luce, the start of a new chapter in the brand's history.

'Xxx' is more than a name: it's a statement... a purpose.When Ferrari talks about Luce, it does not define technology, but a philosophy: electrification as a means, not an end;a time where design, engineering and imagination came together to create something unprecedented.Simple, pure and inspiring, Luce is a symbol of clarity and inspiration, expressing Ferrari's vision for innovation: uncompromising determination, transparent design, in every fiber.Form guided by the sense of quiet strength and function.

This new naming strategy emphasizes that the Ferrari Luce is a significant addition to the Prancing Horse range, embodying a fluid fusion between tradition and innovation.With the latest technology, unique design and ultimate driving sensations, it combines Ferrari's sporting heritage, the timeless spirit of its cars and the evolving reality of modern lifestyles.This is proof that Ferrari is ready to exceed expectations: imagine the future and dare.Because leading means lighting the way, and Xxx embodies that attitude.

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The presentation took place in San Francisco, organized by Ferrari and LoveFrom, the creative team founded by Sir Jony Ive together with designer Mark Newson, who has been collaborating with Ferrari for five years in all aspects of the design of the new model.As a global center for technology and design, San Francisco has been a leader in user interface and experience design for decades.

Key elements of the interior provide a first and tangible glimpse into the Ferrari Luce design philosophy. Where innovation meets craftsmanship and cutting-edge design, the team focuses on distilling each solution to its most essential form. It's not to reinvent something that already works. But to create a carefully considered expression of Ferrari. It aims for a world where interaction has deeper meaning.

During the development phase, LoveFrom worked with the Ferrari Styling Centre, led by Flavio Manzoni, to develop the concept in line with its original purpose, ensuring that each solution met the functional goals of production sports cars, packaging requirements and approval requirements.

The cabin is conceived as a single, sleek volume, with simplified and rationalized shapes at the service of driving, creating an environment that radiates tranquility, concentration and spaciousness.Hardware and software were developed together so that the physical architecture and interface behavior were harmonious.Basic elements such as the instrument panel, control panel and center console are independent and clearly organized around inputs (controls) and outputs (displays).

This perfect technique is guided by extraordinary care and purposefully designed by some of the most influential people in art design.Each part is designed and manufactured with the same care and precision, quietly and deliberately.Everything comes together perfectly, creating an aesthetic and overall performance that preserves and enhances the driving dynamics of Ferrari.

The manufacturing process has also been carefully studied, using advanced manufacturing techniques to ensure that each item is presented in its most noble form.This gives a modern and timeless look, with materials that are not only fun, but also authentic, showing Ferrari's commitment to quality, innovation and the eternal value of craftsmanship.

Materials are chosen for their strength and durability.The designers chose aluminum for its suitability for making a durable machine, with modified elements that enhance the quality and beauty of the material.Aluminum is a 100% recycled material, machined straight from solid ingots using advanced 3- or 5-axis CNC technology, and then subjected to a state-of-the-art anodizing process.This treatment creates an ultra-fine hexagonal cellular microstructure, which ensures exceptional strength and hardness, as well as a refined microtexture.The result is a finish with deep, long-lasting color that keeps its intensity over time.The glass is Corning Fusion5 Glass, perfectly ground, durable, weather-resistant and with high visibility.

Ultimately, Ferrari Luca's interior design is a synthesis of precise craftsmanship, respect for tradition and thoughtful innovation.It offers a new option for Ferrari enthusiasts, one that respects the past while embracing the future, and illustrates the brand's enduring commitment to quality, performance and cultural significance.

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