Jan 13, 2026
3 min read
Marc Giró, one of RTVE's strongest bets, leaves "Late Xou", the format that saw his career grow, and prepares a "primetime" show for La Sexta…
Marco Guiro's Escape: When TVE Finds Talent and Secret Ways to Make Money From It
The presenter, one of RTVE's strongest bets, leaves the format that saw him grow professionally, 'Late Xou', and prepares a 'prime time' program for laSexta.
Lara Garcia Rodriguez
Atresmedia announced this Monday that Marc Giró, who previously worked in the group as an assistant to Zapeando and Espejo Público, will leave RTVE and register a new program in the star hole of laSexta.The public sector, for its part, has announced that it will broadcast the remaining two events of the season.With this step, the journalist joins a long list of professionals who present RTVE as a portfolio of talent in the Spanish audio market.
The announcement of the signing of Marc Giroux restarts a familiar sequence at RTVE: visibility and legitimacy in the public, then a jump to a private one that offers centralization and a plan.His case is not anecdotal, but the latest symptom of a dynamic already known in RTVE, where individual talents find a path outside, which becomes restricted inside.
RTVE as quarry, private sector as destination
The case of Vicente Valles reinforces this logic of transportation to and from the final destination in the private sector.From 1987 to 1989, the journalist had a short stint as public sports editor before making his first jump to Antena 3.In 2008, the relationship with TVE continued for three years, this time with Canal 24 Horas.In 2011 he definitively returned to Atres Media to take over the night space version of Antena, but Antena was not finished.
After a long career as a public servant, Pepa Bueno has made a difference.Between 1991 and 2012, he held various positions at RNE and TVE as presenter, director and editor, participating in several projects that strengthened his professional reputation. In 2012 he jumped to Grupo PRISA, first at Cadena SER and then at El Pais, producing several professional projects until 2025, when he announced his return to RTVE.
In 1993, Pedro Piqueras left RTVE after 16 years of chaining projects and jumped to Antén 3. Later, in 2006, he began a new phase in Telecinco, the network where he served the last and longest stretch of his career until announcing his retirement on the occasion of 2023. The year 2025, which is one of the most remarkable faces of his professional life in television life.
Matías Prats followed that direction in 1998 and left RTVE after 23 uninterrupted years, to join Antena 3: a network where he has since developed his career and established himself as one of its most representative figures.
When patterns become systems
What is drawn is not a series of individual decisions or a series of coincidences, but rather a pattern repeated over and over again in RTVE, which appears again and again as a space for training and discovery, but not for the ultimate goal.The contrast is not narrative, but structural between public television, intended to be a service, and the audiovisual market, which rewards continuity and authorship.Therefore, the main problem is not the talent, but the model that the public repeats, and does not know how to retain those who stopped looking forward and started asking for a project.
A British Academy report published last November identified common structural weaknesses in public service media in Europe: instability in management models, editorial risk aversion and a lack of strategic continuity, which hampers their ability to adapt.While the study does not specifically address talent retention or career trajectories, it describes an organizational structure that does not support long-term editorial projects, a context that helps us understand why socially oriented careers look different elsewhere.
This plan began to appear again in 2023, when some media focused on the salaries of TVE presenters, among whom Carlos Franganillo emerged as the highest paid person in society.This conflict has also sparked a recurring debate over RTÉ's real margins in financially supporting its most recognizable figures and the extent to which the public can compete with those who are private in retaining their "stars".
The episode concludes not by redefining his role in public, but by announcing that he will appear on Telecinco news.A new confirmation of this pattern: when a talent reaches maturity and becomes the center of controversy, the system responds with an exit, reinforcing the feeling that society is not yet a place where a career begins, but it is not over.
The starting area is not the place to go
Introducing nuance is critical, and a journalist's life is by definition fickle.And changing the equipment, form or company is part of the work that is indicated by the public information, the information period and the need to update itself.Although the movement is not a problem or an anomaly, it is true that the signature of Mark Geh works as a confirmation, because it fits the dynamic: RTVE as a beginning, not as an end.
Perhaps due to the inefficiency of the continuous model, or due to economic conditions, the journey repeats itself.In Spain, many reference profiles start with public television and move to private television: the audio market offers great projection and state-of-the-art space.This change, considered the norm, leaves an uncomfortable question in the air: Can public television support its mission if it acts as a school for others?
Comments from our members
Do you want to comment? To see the comments of our members, you must first login or register.
